Don't Lose Your Biculutural Integrirana oglaševalska kampanja – avtor Yingbo Qiao

Delo Don't Lose Your Biculutural Integrirana oglaševalska kampanja avtorja Yingbo Qiao je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

SrebrnaOglaševanje· 2021

Don't Lose Your Biculutural Integrirana oglaševalska kampanja

avtor/ica: Yingbo Qiao

Naročnik: Sparrow Creative Lab

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #117832

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Dizajn

O dizajnu Don't Lose Your Biculutural Integrirana oglaševalska kampanja

"Don't Lose Your Bicultural" je integrirana oglaševalska kampanja, ustvarjena za storitev etničnega televizijskega kanala. Kampanja vključuje osem plakatov, pri čemer je vsak naslov napisan v drugem jeziku: portugalščini, kitajščini, arabščini, ruščini, japonščini, francoščini, italijanščini in hindijščini. Vizualne podobe uporabljajo slikovno umetnost (pixel art) in so zgrajene okoli televizijskega testnega vzorca, ki se nanaša na trenutek izgube. Simboli sodelujočih držav so združeni, da ustvarijo enotno in raznoliko podobo. Cilj je spodbuditi priseljenske skupnosti k ohranjanju svojih jezikov in svoje dediščine.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Don't Lose Your Biculutural Integrirana oglaševalska kampanja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Don't Lose Your Biculutural Integrirana oglaševalska kampanja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Don't Lose Your Biculutural Integrirana oglaševalska kampanja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimenzije in embalaža: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Oznake: Culture diversity, Ethnic Channel, Culture integration,
Proizvodna tehnologija: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Oblikovalski izziv: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Raziskave: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiracija: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Trajanje projekta: The project started in November 2020 in San Francisco and finished in January 202.
Potek delovanja: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Člani ekipe: Yingbo Qiao
Zasluge za slike: Illustration/Creative Director: Yingbo Qiao