Srebrna Embalaža · 2021
Surplus Year After Year Embalaža
by Bo Yang
- Srebrna nagrada A' Design Award 2021 in Embalaža
- CLIENT: Beijing Bofly Design Co.,LTD
- Estimated Number of Design Views: 29,132
- Verification code 32ABFF16F3 · Verify this award
Colors
About Surplus Year After Year Embalaža
To je oblikovanje embalaže za kitajsko žganje. Prekomerna embalaža izdelkov Baijiu danes predstavlja resno potrato in povzroča onesnaževanje okolja. Zato sta škatla in notranji vložek izdelana iz poceni, okolju prijaznih razgradljivih surovin. Vzorec modrega vodnega toka je naslikan s tradicionalnim kitajskim kaligrafskim čopičem. Dve zlati ribi se igrata proti toku v vertikalno vgrajenem vzorcu vodnih valov. To je popolna kombinacija tradicionalne kulture in umetniške zasnove.
About the Srebrna nagrada A' Design Award
Surplus Year After Year Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Surplus Year After Year Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Surplus Year After Year Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
- Dimensions & Packaging
- Box 315×170×95mm, Bottle 255×65mm
- Tags
- Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
- Production Technology
- The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.
The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials. - Design Challenge
- How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
- Inspiration
- The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
- Project Duration
- The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
- Operation Flow
- When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.
