BonBonne Nuit Embalaža za bombone by Ka Wai Tsun

BonBonne Nuit Embalaža za bombone by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2021

BonBonne Nuit Embalaža za bombone

by Ka Wai Tsun

Client: Ka Wai (Rae), Tsun

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About BonBonne Nuit Embalaža za bombone

BonBonne Nuit je serija embalažnih oblikovanj za bombone. Ime združuje dve francoski besedi, bon bon, kar pomeni bombon, in bonne nuit, kar pomeni lahko noč. Koncept povabi kupce, da okusijo svoje lastne jasne sanje. Embalaže uporabljajo slog montaže, ki združuje surrealistične elemente. Ker so jasne sanje nadzorljive, zgodba na vsaki embalaži nakazuje željo, ki jo ljudje verjetno gojijo. Konceptualna imena izdelkov so zasnovana tako, da v mislih sprožijo domišljijske prizore. Serija vključuje tri vrečke, tri mini okrogle škatlice in dve pravokotni škatli z ročajem.

The Recognition

About the Železna nagrada A' Design Award

BonBonne Nuit Embalaža za bombone je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od BonBonne Nuit Embalaža za bombone se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si BonBonne Nuit Embalaža za bombone zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
Dimensions & Packaging: Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
Tags: Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
Production Technology: To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
Design Challenge: The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
Research: During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
Inspiration: There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
Project Duration: BonBonne Nuit was created and finished in March 2020 in Vancouver.
Operation Flow: Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
Patents: Copyrights belong to Ka Wai (Rae) Tsun, 2020.