Timing Sauce Blagovna znamka – avtor Wai Ching Chan

Delo Timing Sauce Blagovna znamka avtorja Wai Ching Chan je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2022

Timing Sauce Blagovna znamka

avtor/ica: Wai Ching Chan

Naročnik: Timing Sauce

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #118426

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Barve

Dizajn

O dizajnu Timing Sauce Blagovna znamka

Timing Sauce je projekt blagovne znamke, ustvarjen za proizvajalca omak. Delo zajema novo ime blagovne znamke, logotip, embalažo in prodajna gradiva. Prejšnje ime se je nanašalo na testenine, kar ni ustrezalo prodajanim izdelkom, zato je bilo izbrano novo ime. Logotip uporablja abstraktne oblike, ki nakazujejo omako in nasmejan obraz. Raziskava barv je usmerjala izbiro palete, preizkušenih pa je bilo več barvnih kombinacij za doseganje občutka veselja in apetita. Etikete so natisnjene na vodoodporen sijoč PVC in so izdelane v treh velikostih za steklenice s 120, 150 in 180 mililitri.

Priznanje

O nagradi Železna nagrada A' Design Award

Timing Sauce Blagovna znamka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Timing Sauce Blagovna znamka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Timing Sauce Blagovna znamka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimenzije in embalaža: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Oznake: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Proizvodna tehnologija: Label Material: PVC gloss label waterproof
Oblikovalski izziv: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Raziskave: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiracija: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Trajanje projekta: Hong Kong