Evervess Soda Water Embalaža za pijače by PepsiCo Design and Innovation

Evervess Soda Water Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2021

Evervess Soda Water Embalaža za pijače

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Embalaža za pijače

Evervess Soda Water je oblikovanje embalaže za paleto gaziranih sodavic in tonikov. Blagovna znamka nosi skoraj osemdesetletno dediščino, njena vizualna podoba pa je bila posodobljena za enoten zagon na kitajskem trgu. Prejšnja zasnova je delovala težka in je nakazovala razvajanje, zato je bila embalaža poenostavljena, da izraža lahkotno in peneče osvežitev. Minimalističen grafični element v črni in modrozeleni barvi prikazuje fontano, simbol energije, osvežitve in prenove. Pijače lahko mešamo v koktajlih ali uživamo same.

The Recognition

About the Železna nagrada A' Design Award

Evervess Soda Water Embalaža za pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Evervess Soda Water Embalaža za pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Evervess Soda Water Embalaža za pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release