Pepsi X SHFW Pločevinka za pijačo by PepsiCo Design and Innovation

Pepsi X SHFW Pločevinka za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

Pepsi X SHFW Pločevinka za pijačo

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Pločevinka za pijačo

Pepsi X SHFW je limitirana serija pločevinke za pijačo, ustvarjena za Shanghai Fashion Week pomlad/poletje 2020 in izdana na Kitajskem. Pločevinka je del širšega sistema vizualne identitete, razvitega za isti dogodek. Sezonska tema Občutek in Izvor usmerja oblikovanje ter odraža raziskovanje različnih perspektiv. Oblike, navdihnjene z organskimi in steklenimi elementi, so združene v dimenzionalnem prostoru. Rezultat povezuje duh znamke Pepsi Black z raznoliki delom modnih oblikovalcev, predstavljenih na dogodku.

The Recognition

About the Srebrna nagrada A' Design Award

Pepsi X SHFW Pločevinka za pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Pepsi X SHFW Pločevinka za pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi X SHFW Pločevinka za pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release