Delo Math Alive Identiteta Blagovne Znamke avtorja Brand Core - Visang je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ZlataGrafika· 2021

Math Alive Identiteta Blagovne Znamke

avtor/ica: Brand Core - Visang

Naročnik: VISANG Education Inc.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Grafika

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Dizajn

O dizajnu Math Alive Identiteta Blagovne Znamke

Dinamični grafični motivi obogatijo učni učinek matematike v mešanem učnem okolju. Za oblikovanje logotipa so navdihnili parabolični grafi iz matematike. Črki A in V sta povezani z neprekinjeno črto, ki prikazuje interakcijo med vzgojiteljem in študentom. Prenaša sporočilo, da Math Alive uporabnike vodi, da postanejo neverjetni otroci v matematiki. Ključni vizualni elementi predstavljajo preoblikovanje abstraktnih matematičnih konceptov v tridimenzionalne grafike. Izziv je bil uravnotežiti zabavno in privlačno okolje za ciljno občinstvo s profesionalnostjo kot blagovno znamko izobraževalne tehnologije.

Priznanje

O nagradi Zlata nagrada A' Design Award

Math Alive Identiteta Blagovne Znamke je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Math Alive Identiteta Blagovne Znamke se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Math Alive Identiteta Blagovne Znamke ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimenzije in embalaža: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Oznake: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Proizvodna tehnologija: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Oblikovalski izziv: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Raziskave: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiracija: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Trajanje projekta: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Potek delovanja: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Člani ekipe: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Zasluge za slike: Shutterstock, Clipart Korea