Constellation Embalaža za vžigalnik by Sunhwa Lee and Wenyuan Chen is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.
ZlataEmbalaža· 2021
Constellation Embalaža za vžigalnik
by Sunhwa Lee and Wenyuan Chen
Client: Zippo (China) Outdoor Products Co., Ltd.
Zlata nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
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The Design
About Constellation Embalaža za vžigalnik
Constellation je embalažni dizajn v omejeni izdaji za zbirateljske vžigalnike. Embalaža zasveti skozi majhne pike na svoji površini, luči pa se lahko prižigajo ena za drugo in tako oblikujejo različna zodiakalna znamenja. Ob koncu učinka luči počasi zbledijo in ponovno zažarijo. Svetlobni učinek se polni prek kabla USB in ob polni napolnjenosti deluje dvanajst ur. Vžigalniki se z magneti pritrdijo na notranjo embalažo, zato lahko škatla služi tudi kot razstavni podstavek. Na zadnji strani se razpre skrita trikotna opora, ki omogoča, da embalaža stoji pokonci. Glavni uporabljeni material je papir.
The Recognition
About the Zlata nagrada A' Design Award
Constellation Embalaža za vžigalnik je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Constellation Embalaža za vžigalnik se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Constellation Embalaža za vžigalnik ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Dimensions & Packaging
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Tags
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Production Technology
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Design Challenge
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Research
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Inspiration
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Project Duration
- The project started in April 2020 and launched in February 2021 in China.
- Operation Flow
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patents
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Team Members
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Image Credits
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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