Save Calendar Primarna funkcija: Ilustracija za koledar by Mengjia Li

Save Calendar Primarna funkcija: Ilustracija za koledar by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2021

Save Calendar Primarna funkcija: Ilustracija za koledar

by Mengjia Li

Client: Northeastern University

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Primarna funkcija: Ilustracija za koledar

Save Calendar je serija ilustracij, ustvarjenih za koledar na temo varčevanja s hrano. Ilustracije prikazujejo njivo skozi štiri letne čase – pomlad, poletje, jesen in zimo. Barve se z vsakim letnim časom spreminjajo, zato je štiri obdobja enostavno razločiti. Simetrična kompozicija v kitajskem slogu daje podobam sodoben videz. Informacije o mesecu in letnem času so umeščene na vrh vsakega lista. Risbe so bile izdelane z računalniško programsko opremo in natisnjene v velikosti 800 krat 800 milimetrov. Serija prikazuje trdo delo kmetov in ljudi opominja, naj cenijo hrano.

The Recognition

About the Srebrna nagrada A' Design Award

Save Calendar Primarna funkcija: Ilustracija za koledar je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Save Calendar Primarna funkcija: Ilustracija za koledar se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Save Calendar Primarna funkcija: Ilustracija za koledar je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020