Pepsi For The Love Of It Oglaševalska kampanja by PepsiCo Design and Innovation

Pepsi For The Love Of It Oglaševalska kampanja by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

ZlataOglaševanje· 2021

Pepsi For The Love Of It Oglaševalska kampanja

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlata nagrada A' Design Award Winner in Oglaševanje Category

102,019

Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Oglaševalska kampanja

Pepsi For The Love Of It je oglaševalska kampanja, ustvarjena za kitajski trg. Kampanja se osredotoča na serijo šestih dizajnov pločevink za pijačo. Vsaka pločevinka prikazuje drugačen šport ali prostočasno dejavnost, kot so ritmična gimnastika, namizni tenis, sinhrono skakanje v vodo ter badminton s perjanico ali vrtavka. Druge pločevinke se navezujejo na glasbo in ples, skladno z dediščino znamke Pepsi. Kolekcija uporablja prepoznavne barve Pepsi v drznem in prelomnem slogu. Raznoliki dizajni pločevink omogočajo vsakemu potrošniku, da izbere tisto, ki ustreza njegovim osebnim interesom.

The Recognition

About the Zlata nagrada A' Design Award

Pepsi For The Love Of It Oglaševalska kampanja je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Pepsi For The Love Of It Oglaševalska kampanja se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi For The Love Of It Oglaševalska kampanja ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release