Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa

Yamamotoyama Rebranded Tea Package by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2021 Platinasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

PlatinastaEmbalaža· 2021

Yamamotoyama Rebranded Tea Package

by Eisuke Tachikawa

Client: Nosigner

Platinasta nagrada A' Design Award Winner in Embalaža Category

198,796
Verified Award Winner
Verify Award Status for #119471

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yamamotoyama Rebranded Tea Package

Yamamotoyama je eden najstarejših in najbolj uveljavljenih trgovcev s čajem na Japonskem. To je bilo prvo, ki je danes prodajalo zeleni čaj. S konceptom Vrnitev k izvoru Edo je NOSIGNER preoblikoval embalaže, da bi tradicionalno čajno kulturo ohranil živo in jo prenesel v prihodnost. Da bi bili moderni, hkrati pa ohranili čar dolgoletne znamke, se je NOSIGNER skliceval na tradicionalne barve in strukturo zvitkov z Yamamotoyaminimi originalnimi majhnimi grbi in kaligrafskim slogom Edo.

The Recognition

About the Platinasta nagrada A' Design Award

Yamamotoyama Rebranded Tea Package je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Yamamotoyama Rebranded Tea Package kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Yamamotoyama Rebranded Tea Package je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo.
Inspiration: To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
Team Members: Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd.
Image Credits: Photography: Sato Kunihiko

Read the Press Release