Mminni Embalaža za alkoholno pijačo – avtor Wen Liu, Qiumin Chen and Weijie Kang

Delo Mminni Embalaža za alkoholno pijačo avtorja Wen Liu, Qiumin Chen and Weijie Kang je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Mminni Embalaža za alkoholno pijačo

avtor/ica: Wen Liu, Qiumin Chen and Weijie Kang

Naročnik: Changyu

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

34,477

Potrjeni dobitnik nagrade

Preverite status nagrade za #119485

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Mminni Embalaža za alkoholno pijačo

Mminni je embalažni dizajn za brendi, ustvarjen za mlade potrošnike. Komplet vsebuje osnovno vino, mešano vino in skupino orodij za mešanje, tako da je mogoče pripraviti osebni okus brez nakupa dodatnih izdelkov. Črka X predstavlja neznano in odprte možnosti, barva pa je uporabljena za odmik izdelka od tradicionalnega videza brendija. Steklenice so izdelane iz stekla s postopkom dekorativnega žganja, škatla pa je oblikovana z brizganjem plastike. Komplet meri 198,8 x 122,8 x 122,8 milimetra.

Priznanje

O nagradi Zlata nagrada A' Design Award

Mminni Embalaža za alkoholno pijačo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Mminni Embalaža za alkoholno pijačo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mminni Embalaža za alkoholno pijačo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimenzije in embalaža: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Oznake: X-lab, unknown, exploration, fashion, interaction, mixing
Proizvodna tehnologija: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Oblikovalski izziv: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Raziskave: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiracija: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Trajanje projekta: 2020.02~2020.05 Shenzhen, China
Potek delovanja: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Člani ekipe: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang