East Travel Embalaža za alkoholne pijače – avtor Wen Liu, Bo Zheng and Weijie Kang

Delo East Travel Embalaža za alkoholne pijače avtorja Wen Liu, Bo Zheng and Weijie Kang je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

East Travel Embalaža za alkoholne pijače

avtor/ica: Wen Liu, Bo Zheng and Weijie Kang

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

20,651

Potrjeni dobitnik nagrade

Preverite status nagrade za #119511

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu East Travel Embalaža za alkoholne pijače

East Travel je embalažni dizajn za baijiu, tradicionalno kitajsko destilirano žgano pijačo. Steklenica ima preprosto valjasto stekleno obliko, ki je primerna za množično proizvodnjo. Zamašek je oblikovan po vzoru vodnih valov, kar se nanaša na visokokakovostno vodo, uporabljeno pri žganjekuhi. Etiketa je izdelana iz posebnega papirja, ilustracija in ime izdelka pa sta pobronirana. Zunanja embalaža je izdelana iz stisnjene bagase, vlaknine, ki ostane po fermentaciji sladkornega trsa, materiala, ki se naravno razgradi. Dizajn črpa iz kitajske ljudske kulture in tradicionalnih metod žganjekuhe.

Priznanje

O nagradi Srebrna nagrada A' Design Award

East Travel Embalaža za alkoholne pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od East Travel Embalaža za alkoholne pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. East Travel Embalaža za alkoholne pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimenzije in embalaža: Width 400mm* Depth 110mm* Height 150mm
Oznake: East Travel, Baijiu, Baijiu packaging
Proizvodna tehnologija: Glass, Bagasse
Oblikovalski izziv: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Raziskave: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiracija: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Trajanje projekta: 2020.01~2020.03 Shenzhen,China
Potek delovanja: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Člani ekipe: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang