Deng Long Ji Embalaža za vino by Wen Liu, Qiumin Chen and Weijie Kang

Deng Long Ji Embalaža za vino by Wen Liu, Qiumin Chen and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2021

Deng Long Ji Embalaža za vino

by Wen Liu, Qiumin Chen and Weijie Kang

Client: Changyu

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Deng Long Ji Embalaža za vino

Deng Long Ji je oblikovanje embalaže za vino, ustvarjeno za kitajsko znamko vina. Oblika steklenice izhaja iz tradicionalne kitajske lanterne, oblike, povezane z blaginjo in praznovanjem. Zamašek steklenice je okrašen z vzorcem kitajske okenske mreže. Darilna škatla je izdelana iz okrašenega žganega akrila, steklenica pa iz okrašenega žganega stekla. Škatla meri 109,02 x 109,02 x 280,5 milimetra. Oblikovanje predstavlja vino skozi sodobno kitajsko estetiko in si prizadeva spremeniti pogosto mnenje, da je vino izključno zahodni izdelek.

The Recognition

About the Bronasta nagrada A' Design Award

Deng Long Ji Embalaža za vino je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Deng Long Ji Embalaža za vino se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Deng Long Ji Embalaža za vino sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Dimensions & Packaging: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Tags: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Production Technology: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Design Challenge: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Research: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiration: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Project Duration: 2019-08~2020~01 Shenzhen, China
Operation Flow: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Team Members: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang