Beat Coffee Znamčenje by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

Beat Coffee Znamčenje

by Paul Meeuwsen

Client: Beat Coffee

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Beat Coffee Znamčenje

Beat Coffee je celostna grafična podoba znamke in oblikovanje embalaže za podjetje za kavo. Prenova znamke se je začela z vpogledom v trg, pregledom konkurence in povratnimi informacijami strank, kar je oblikovalo strategijo in pozicioniranje znamke. Pozicioniranje se izraža skozi slogan Serious Fun Coffee, ki določa ton komunikacije ter povezuje zabavo, glasbo in kavo. Glas lastnika podjetja je uporabljen za oživitev blagovne znamke. Ista zamisel se nadaljuje na tiskani vrečki za kavo, ki oživi z razširjeno resničnostjo. Cilj je jasna, k strankam usmerjena in igriva znamka.

The Recognition

About the Bronasta nagrada A' Design Award

Beat Coffee Znamčenje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Beat Coffee Znamčenje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Beat Coffee Znamčenje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey