Winghook Branding System Korporativna identiteta by Daniel da Hora

Winghook Branding System Korporativna identiteta by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2024

Winghook Branding System Korporativna identiteta

by Daniel da Hora

Client: Dahlstedt Holding SL

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Winghook Branding System Korporativna identiteta

Sistem znamčenja Winghook je korporativna identiteta, ustvarjena za Winghook, švedski izdelek, ki omogoča hitro, čisto in varno obešanje umetniških del na steno. Logotip temelji na geometriji, natančnosti in čistem oblikovanju izdelka. Ista geometrija se ponavlja kot vzorec, uporabljen na pisemskem materialu in embalaži, tako da se lahko znamka uporablja v različnih velikostih. Vizitke so natisnjene v dveh barvah na 300-gramskem teksturiranem papirju. Nabor embalaže vključuje kraft škatlo, darilno škatlo in majhno pakiranje. Sistem podpira prodajo v maloprodajnih trgovinah in na spletu.

The Recognition

About the Železna nagrada A' Design Award

Winghook Branding System Korporativna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Winghook Branding System Korporativna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Winghook Branding System Korporativna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media).
Dimensions & Packaging: Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard.
Production Technology: Printing technologies
Inspiration: For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
Team Members: Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Variations, 2024.