Smoked Trout Primarna funkcija: Embalaža za živila – avtor Armeanu Creative Studio

Delo Smoked Trout Primarna funkcija: Embalaža za živila avtorja Armeanu Creative Studio je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Smoked Trout Primarna funkcija: Embalaža za živila

avtor/ica: Armeanu Creative Studio

Naročnik: Valeputna

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #119796

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Barve

Dizajn

O dizajnu Smoked Trout Primarna funkcija: Embalaža za živila

Besedilo: Prekajena postrv je oblikovanje embalaže za izdelke iz prekajenih rib. Embalaža je izdelana iz kraft kartona z zlato folijo in selektivnim lakiranjem. Krožni vzorec, srednjeveška oblika vrat, uporabljena za razrez kartona, in zlati pečat se navezujejo na tradicijo, dediščino in naravne sestavine. Pečat in oblika vrat se pojavljata skozi celoten asortiman izdelkov, da izražata kontinuiteto. Zložena embalaža meri 11,5 krat 25 centimetrov. Kompaktna oblika omogoča enostavno vstavljanje in zapiranje izdelka ter preprosto shranjevanje, transport in razstavljanje na policah.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Smoked Trout Primarna funkcija: Embalaža za živila je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Smoked Trout Primarna funkcija: Embalaža za živila se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Smoked Trout Primarna funkcija: Embalaža za živila je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimenzije in embalaža: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Oznake: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Proizvodna tehnologija: The packaging is made of kraft carton, has golden folio and selective varnishing.
Oblikovalski izziv: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Raziskave: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiracija: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Trajanje projekta: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Potek delovanja: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patenti: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Člani ekipe: Armeanu Ana
Armeanu Catalin
Zasluge za slike: Main Image and optional images - Armeanu Creative Studio SRL - Romania