Wa Lana Waqfa Brand Politična televizijska oddaja by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.
ŽeleznaOglaševanje· 2021
Wa Lana Waqfa Brand Politična televizijska oddaja
Client: TRT Arabi TV channel
Železna nagrada A' Design Award Winner in Oglaševanje Category
Verified Award Winner
Verify Award Status for #119930The Design
About Wa Lana Waqfa Brand Politična televizijska oddaja
Wa Lana Waqfa (ustavimo se) je dnevna politična oddaja, ki obravnava aktualne novice. Osvetli novičarski dogodek in ga poglobljeno analizira. Oblikovalska ekipa je izvedla celostno prenovo blagovne podobe (špica, studio, grafični elementi v oddaji, promocijsko gradivo...), da bi resnično odražala koncept oddaje, ki temelji na "osvetljevanju" in "ustavljanju" ob določeni temi. Prva črka imena oddaje osvetli prvo črko druge besede in tako prenaša sporočilo osvetljevanja in raziskovanja. Podaljšana črta na koncu druge besede predstavlja pavzo (ime oddaje).
The Recognition
About the Železna nagrada A' Design Award
Wa Lana Waqfa Brand Politična televizijska oddaja je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Wa Lana Waqfa Brand Politična televizijska oddaja se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Wa Lana Waqfa Brand Politična televizijska oddaja zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
- Tags
- broadcast program, political, current affairs, news, arabic, design, brand, opener
- Design Challenge
- To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
- Inspiration
- The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.
The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes). - Project Duration
- The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
- Team Members
- Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk
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