Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2021

Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte

by Choulsoon Park

Client: Soongraphic

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte

Redizajn embalaže Daejeon Bruce Rice Cake je oblikovanje embalaže za izdelek iz riževih tort, ki ga prodaja slaščičarsko podjetje iz območja Daejeona. Na embalaži so natisnjene grafike devetih glavnih znamenitosti Daejeona, tako da kupci skupaj z izdelkom prejmejo tudi informacije o lokalnih turističnih zanimivostih. Ponudba je razdeljena na tri serije glede na okus, pri čemer vsaka serija uporablja naravno barvo svoje glavne sestavine za ponazoritev okusa. Imena izdelkov so navedena v korejščini in angleščini. Uporabljen je debel papir, zaradi katerega lahko embalaža stoji pokonci ali leži plosko, hkrati pa ni podvržena hitremu poškodovanju.

The Recognition

About the Bronasta nagrada A' Design Award

Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Daejeon Bruce Rice Cake Redesign Embalaža za riževe torte sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual