Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije – avtor Yu Pan

Delo Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije avtorja Yu Pan je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije

avtor/ica: Yu Pan

Naročnik: MET Creative Brand

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #120249

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Dizajn

O dizajnu Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije

Besedilo knjige: Cuishan Intelligent Kitchen je vizualna identiteta, ustvarjena za gostinsko prizorišče v mestu Wuxi na Kitajskem. Identiteta v enem blagovnem sistemu združuje lokalno prehransko kulturo, mestno zgodovino in spletne teme. Logotip je razporejen in ponovljen tako, da tvori vzorec blagovne znamke z močno prepoznavnostjo. Kot osrednji elementi so uporabljeni motivi ginka, lastovke in oblaka. Ginko se navezuje na dolgotrajno kitajsko kulturo, lastovka na območje južno od reke Jangce, oblak pa na naravo. Projekt obsega 1770 kvadratnih metrov in je bil dokončan leta 2019.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Cuishan Intelligent Kitchen Primarna funkcija: Vizualna identiteta restavracije je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimenzije in embalaža: The project covers a total of 1770 square meters.
Oznake: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Proizvodna tehnologija: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Oblikovalski izziv: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Raziskave: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiracija: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Trajanje projekta: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Potek delovanja: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patenti: Copyrights belong to Zhang Pushui, 2019.
Člani ekipe: Yu Pan
Hong Zhang
Zasluge za slike: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.