World of Rabbit Notranjost vzorčnega stanovanja by Ke Rong

World of Rabbit Notranjost vzorčnega stanovanja by Ke Rong is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ŽeleznaInterier· 2021

World of Rabbit Notranjost vzorčnega stanovanja

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

Železna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About World of Rabbit Notranjost vzorčnega stanovanja

Svet zajčka je notranjost vzorčnega stanovanja, ki se nahaja v prodajni pisarni nepremičnin v okrožju Shapingba v Chongqingu. Prostor meri 70 kvadratnih metrov in sledi pravljični temi, zgrajeni okrog zajčje družine. V vsakem kotu se pojavljajo izrazite barve in igrive oblike, mehke lutke pa predstavljajo gozdne prijatelje namišljenega lastnika. Za izpolnjevanje različnih oblikovalskih in funkcionalnih zahtev je uporabljenih več materialov s teraco teksturo. Pliš prekriva poudarjeno steno v spalnici in ustvarja sanjski vzdušje. Večina podlag je zaščitena pred vlago in plesnijo, saj je lokalno podnebje vlažno in deževno.

The Recognition

About the Železna nagrada A' Design Award

World of Rabbit Notranjost vzorčnega stanovanja je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od World of Rabbit Notranjost vzorčnega stanovanja se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si World of Rabbit Notranjost vzorčnega stanovanja zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020