Radailiai Primarna funkcija: Vizualna identiteta by Stand Up Team

Radailiai Primarna funkcija: Vizualna identiteta by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2021

Radailiai Primarna funkcija: Vizualna identiteta

by Stand Up Team

Client: Stand UP

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Radailiai Primarna funkcija: Vizualna identiteta

Besedilo knjige: Radailiai je vizualna identiteta, ustvarjena za dvorec in dinozavrski park. Zgornji del logotipa dvorca prikazuje stiliziran fragment loka, vzorec diagonalnih črt in motiv vodnih valov. Spodnji del prikazuje podoben vodni motiv in stiliziranega dinozavra. S spremembo besedila in zasukom šestkotne ikone za 180 stopinj nastane logotip Dino parka, z dinozavrom zgoraj in obrnjeno hišo spodaj. Paleta globoke zelene in rožnatega zlata povezuje ta dva svetova. Identiteta je uporabljena na vizitkah, plakatih, kuvertah in darilnih vrečkah.

The Recognition

About the Srebrna nagrada A' Design Award

Radailiai Primarna funkcija: Vizualna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Radailiai Primarna funkcija: Vizualna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Radailiai Primarna funkcija: Vizualna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine