Selfie Konditori Slastičarna by Alex Kovachev

Selfie Konditori Slastičarna by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ŽeleznaInterier· 2021

Selfie Konditori Slastičarna

by Alex Kovachev

Client: Idea International

Železna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About Selfie Konditori Slastičarna

Selfie Konditori je slastičarna v Tromsu na Norveškem s skupno površino 130 kvadratnih metrov. Notranjost je bila zasnovana tako, da ustvarja svetel in topel prostor med dolgimi in temnimi severnjaškimi dnevi in nočmi. Marmor, medenina in zrcala z zlatimi odtenki so kombinirani z naravnimi teksturami in bujnim zelenjem, ki ga mestu primanjkuje zaradi surove podnebne klime. Zrcalna svetila in sijoče pohištvo po meri odražata temo samorefleksije in veselja, ki jo nakazuje ime lokala. Barviti elementi so oblikovani tako, da ustrezajo gostom in olajšajo fotografiranje.

The Recognition

About the Železna nagrada A' Design Award

Selfie Konditori Slastičarna je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Selfie Konditori Slastičarna se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Selfie Konditori Slastičarna zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio