Heheqingtian Blagovna identiteta čajne znamke by Zi Huai Shen

Heheqingtian Blagovna identiteta čajne znamke by Zi Huai Shen is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

Heheqingtian Blagovna identiteta čajne znamke

by Zi Huai Shen

Client: Heheqingtian

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Heheqingtian Blagovna identiteta čajne znamke

Heheqingtian je celostna podoba blagovne znamke čaja, ustvarjena za prostor čajne kulture in življenjskega sloga, ki je znova oživel iz zasebnega bivališča v japonskem slogu. Identiteta izhaja iz ideje združevanja. Oblika vrat stavbe je združena s kitajskim znakom He, da izrazi duh strežbe čaja ter pomen zbiranja in širjenja navzven. Zadržan oblikovalski pristop izraža mirno vzdušje sproščenega uživanja v čaju. Škatla za čaj je izdelana iz lesa s čepno-zarezno konstrukcijo, ki ne potrebuje lepila, kar podpira okolju prijazen pristop.

The Recognition

About the Bronasta nagrada A' Design Award

Heheqingtian Blagovna identiteta čajne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Heheqingtian Blagovna identiteta čajne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Heheqingtian Blagovna identiteta čajne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Dimensions & Packaging: Wooden Box. 140mm x 140mm x 40mm
Paper. 210mm x 297mm x 130mm
Tags: Branding design, Package design, Traditional culture, Asian design
Production Technology: Wooden, tenon-and-mortise structure, no glue, environmentally friendly.
The tea box material uses Wooden, which implements the environmental protection and green design concept.
Design Challenge: The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.
Research: Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.
Inspiration: Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.
Project Duration: The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.
Operation Flow: The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Patents: Copyrights belong to SUMP DESIGN / Heheqingtian
Team Members: Creative Director : Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019