Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače by Haijun Shen

Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače by Haijun Shen is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače

by Haijun Shen

Client: DIGA Creative design

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače

Luzhou Laojiao 1915 je embalaža za kitajsko žgano pijačo baijiu. Steklenica je oblikovana kot jadrnica, vizualni simboli pa so izpeljani iz zemljevida Jiangyang v Luzhouju. Ukrivljena oblika se nanaša na tekočino, ki teče v notranjosti, in daje prijeten občutek v roki. Steklenica je izdelana iz stekla z naneseno barvo in blagovno znamko. Škatla je dodelana z bronziranjem, reliefnim tiskom in nameščeno blagovno znamko. Embalaža meri 58 krat 158 krat 350 milimetrov. Cilj je lahkoten in razkošen videz za pivce, stare od 30 do 40 let, z modernim vrhunskim občutkom, ki ohranja tradicionalni značaj.

The Recognition

About the Srebrna nagrada A' Design Award

Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Luzhou Laojiao 1915 Embalaža za steklenico žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin