Vanke City Talna in stenska signalizacija by Yongan Zhou

Vanke City Talna in stenska signalizacija by Yongan Zhou is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

Vanke City Talna in stenska signalizacija

by Yongan Zhou

Client: Vanke

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Vanke City Talna in stenska signalizacija

Vanke City je sistem usmerjevalne signalizacije, zasnovan za večnamensko naselje v mestu Yantai. Usmerjevalne table so izdelane iz ultra bele kaljene stekla, materiala, izbranega zato, da ostane vizualno umirjen znotraj krajine. V sončni svetlobi se beli informacijski tekst zlije z ozadjem, zato table nekako izginejo med stenami, rožami in drevesi. Grafični jezik sledi konceptu notranje opreme in uporablja pikselske elemente, modularno obliko ter žive barve za oblikovanje prepoznavne blagovne podobe. Vsaka tabla meri 600 mm v širino, 10 mm v globino in 2200 mm v višino.

The Recognition

About the Bronasta nagrada A' Design Award

Vanke City Talna in stenska signalizacija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Vanke City Talna in stenska signalizacija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Vanke City Talna in stenska signalizacija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vanke City takes the three key words of sharing, communication and interaction as the core, and is managed by Vanke Real Estate in the early stage. Its strong ability to acquire and integrate brand resources is bound to inject infinite vitality into the life Museum.The design continue the core concept of project IP and interior space design, choose pixel trend elements, pure modular form, with bright colors, and strive to create a high recognition brand value image system for Vanke City.
Dimensions & Packaging: Width 600mm x Depth 10mm x Height 2200mm
Tags: Grapic design, Wayfinding, pixelation, crasis
Production Technology: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance. Under the sunlight, the white information text and the background are integrated, hiding the information vision of the guide in the landscape. The design hope: there is nothing, nothing is there.
Design Challenge: With pure modular form and bright colors, try to create a brand value image system with high recognition for Vanke City.
Research: The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Inspiration: Love the city, love the life, Use design to light up the visual flash of Vientiane life in a city. It respect the purity of every wall, flower, tree and space in the landscape. The guide design panel uses ultra white tempered glass, with such a pure to the extreme material language, try not to affect the landscape vision, to present the function of text information guidance.
Project Duration: The project started in September 2020 in Yantai and finished in December 2020 in Yantai.
Operation Flow: The design continue the core concept of project IP and interior space design, choose pixel trend elements and pure modular form, with bright colors, to create a set of vitality of brand value image with high recognition.
Team Members: Creative director:Zhou Yongan
Art Director:Zhang qianyi
Design Director:Qiu Yifeng
Image Credits: Photographer Qiu Yifeng