Africolor Festival Vizualna identiteta festivala by Manuela Bonnet

Africolor Festival Vizualna identiteta festivala by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

Africolor Festival Vizualna identiteta festivala

by Manuela Bonnet

Client: Africolor

Bronasta nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Africolor Festival Vizualna identiteta festivala

Festival Africolor je vizualna identiteta, ustvarjena za tridesetletnico glasbenega festivala, ki poteka v Parizu. Zasnova temelji na ideji resonance, ki nakazuje, da festival odmeva skozi čas in preko meja. Tipografska igra reže in ponavlja črke naslova ter tako ustvarja živahen ritem. Identiteta je jasna, neposredna, barvita in razigrana. Plakat je izdelan v dveh kontrastnih različicah, eni rdeči in eni zeleni. Enak vizualni sistem je uporabljen na brošurah, letakih, plakatih za podzemno železnico, transparentih, torbah iz blaga in objavah na družbenih omrežjih.

The Recognition

About the Bronasta nagrada A' Design Award

Africolor Festival Vizualna identiteta festivala je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Africolor Festival Vizualna identiteta festivala se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Africolor Festival Vizualna identiteta festivala sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet