Diplomatic Relations Oblikovanje logotipa by Salvita Bingelyte

Diplomatic Relations Oblikovanje logotipa by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2021

Diplomatic Relations Oblikovanje logotipa

by Salvita Bingelyte

Client: Salvita Design

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Diplomatic Relations Oblikovanje logotipa

Diplomatski odnosi je logotip, ustvarjen za nemško veleposlaništvo v Vilni. Zasnova simbolizira vezi med Litvo in Nemčijo. Navdih so bile tribarvne državne zastave, zato so bile za vsako državo narisane tri kljukice v barvah njene zastave. Znaki potekajo kot dve vzporedni strani, kot železniški tiri, ki se razmaknejo in nato ponovno združijo. Rdeči kljukici sta združeni in predstavljata prijateljstvo ter enotnost. Barvni simbol je postavljen na belo podlago in ga je mogoče uporabiti na dopisnem materialu, zunanjem oglaševanju in poslovnih daril. Ponavljanje simbola v vrsti ustvarja vzorec.

The Recognition

About the Srebrna nagrada A' Design Award

Diplomatic Relations Oblikovanje logotipa je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Diplomatic Relations Oblikovanje logotipa se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Diplomatic Relations Oblikovanje logotipa je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)