Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo by Bold Brands

Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo by Bold Brands is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo

by Bold Brands

Client: Bold Brands

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo

Beer Mail je oblikovanje embalaže za paleto craft piv. Etikete so uokvirjene kot poštne znamke, kar se navezuje na ime blagovne znamke in na zbirateljsko vrednost znamk. Vsaka sorta nosi kolažno ilustracijo, ki združuje elemente, ki na prvi pogled delujejo nepovezano. Sestavine, uporabljene v pivu, so skrite znotraj ilustracij, tako da jih lahko potrošnik išče. Pivo se prodaja v 330 ml steklenih steklenicah z digitalno tiskanimi etiketami in v 500 ml tiskanih pločevinkah. Oblikovanje odraža majhne proizvodne količine te palete.

The Recognition

About the Srebrna nagrada A' Design Award

Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Beer Mail by Volfas Engelman Primarna funkcija: Embalaža za craft pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Dimensions & Packaging: 500 ml cans HD printed.
330 ml glass bottles with labels.
Tags: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Production Technology: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Design Challenge: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Research: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Inspiration: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Project Duration: This project started in January 2020 and is still ongoing adding a new variety every other month.
Operation Flow: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Team Members: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Image Credits: Illustrations & Visuals: Sandra Ramoskaite