Full Moon Primarna funkcija: Oglas na družbenih omrežjih by Fabiano Dalmacio is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.
SrebrnaOglaševanje· 2021
Full Moon Primarna funkcija: Oglas na družbenih omrežjih
Client: Rothco, part of Accenture Interactive
Srebrna nagrada A' Design Award Winner in Oglaševanje Category
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The Design
About Full Moon Primarna funkcija: Oglas na družbenih omrežjih
Full Moon je oglas na družbenih omrežjih, ustvarjen za Guinness. Vizualni izdelek je bil objavljen v virih in zgodbah na Facebooku in Instagramu na noč čarovnic leta 2020, ko je bila po vsem svetu vidna redka modra luna. Podoba je nastala z retuširanjem in manipulacijo fotografij v programu Adobe Photoshop. Reference lune visoke ločljivosti, podobe blagovne znamke in teksture piva so bile združene v plasteh, da so oblikovale eno samo sliko. Namen je bil pridružiti se globalnemu pogovoru s preprosto povezavo med luno in kozarcem piva.
The Recognition
About the Srebrna nagrada A' Design Award
Full Moon Primarna funkcija: Oglas na družbenih omrežjih je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Full Moon Primarna funkcija: Oglas na družbenih omrežjih se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Full Moon Primarna funkcija: Oglas na družbenih omrežjih je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Dimensions & Packaging
- Facebook & Instagram feed/stories.
- Tags
- beer, Guinness, halloween, moon, Ireland
- Production Technology
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Design Challenge
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Research
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Inspiration
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Project Duration
- The project was developed in October 2020 in Dublin, Ireland.
- Operation Flow
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Team Members
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
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