Pepsi Culture Serija pločevink za pijačo v omejeni izdaji by Dennis Furniss

Pepsi Culture Serija pločevink za pijačo v omejeni izdaji by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

Pepsi Culture Serija pločevink za pijačo v omejeni izdaji

by Dennis Furniss

Client: Pepsi

Zlata nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Pepsi Culture Serija pločevink za pijačo v omejeni izdaji

Pepsi Culture je serija pločevink v omejeni izdaji, ustvarjena za blagovno znamko brezalkoholnih pijač v Mehiki. Serijo sestavlja šest zbirateljskih pločevink, pri čemer vsaka pločevinka predstavlja eno mehiško mesto. Lokalne zgodbe, tradicije in umetniške reference so prevedene v ilustrativne vzorce, ki združujejo dolgoletne kulturne simbole s sodobnim oblikovalskim pristopom. Vsaka pločevinka je izdelana iz aluminija, drži 12 unč in je dodelana z visokoločljivostnim ofsetnim tiskom. Pločevinke se prodajajo posamično in skupaj tvorijo serijo, ki odraža regionalno raznolikost.

The Recognition

About the Zlata nagrada A' Design Award

Pepsi Culture Serija pločevink za pijačo v omejeni izdaji je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Pepsi Culture Serija pločevink za pijačo v omejeni izdaji se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi Culture Serija pločevink za pijačo v omejeni izdaji ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.