Xphere Prenova celostne grafične podobe – avtor Yibang Design and Xiner Zheng

Delo Xphere Prenova celostne grafične podobe avtorja Yibang Design and Xiner Zheng je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2021

Xphere Prenova celostne grafične podobe

avtor/ica: Yibang Design and Xiner Zheng

Naročnik: Yibang

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #123091

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Xphere Prenova celostne grafične podobe

Xphere je celostna grafična podoba, zasnovana za blagovno znamko Rongxing. Ime Xphere izhaja iz kitajskega imena znamke Rongxing, kar pomeni cvetoča sfera. Celostna podoba združuje pomen kitajskega imena z angleškim imenom v enotnem vizualnem jeziku. Znak je navdihnjen z obliko zvezde, ujemajoč se rez pa je uporabljen tako pri angleškem kot pri kitajskem logotipu. Izrazite barve in močna vizualna podoba poudarjajo vrhunsko linijo izdelkov. Tiskani materiali so izdelani na debelem matiranem papirju, vizitka in zahvalna kartica pa nosita reliefno vtisnjen logotip.

Priznanje

O nagradi Železna nagrada A' Design Award

Xphere Prenova celostne grafične podobe je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Xphere Prenova celostne grafične podobe se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Xphere Prenova celostne grafične podobe zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimenzije in embalaža: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Oznake: Xphere, Visual Identity, Commercial, Branding
Proizvodna tehnologija: Adobe Photoshop, Illustration, and InDesign.
Oblikovalski izziv: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Raziskave: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiracija: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Trajanje projekta: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Potek delovanja: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Člani ekipe: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Zasluge za slike: Yibang