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Role Primary Function: Celostna grafična podoba by Pedro Panetto

Role Primary Function: Celostna grafična podoba by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.


SrebrnaGrafika· 2021

Role Primary Function: Celostna grafična podoba

by Pedro Panetto

Client: Pedro Panetto

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Role Primary Function: Celostna grafična podoba

Role je celostna grafična podoba, zasnovana za agencijo za video produkcijo. Podoba deluje tako v gibljivih kot v mirujočih oblikah. Simbol temelji na pravokotni obliki, ki jo navdihujejo pravokotne oblike, značilne za kamere, filmske klape in zaslone. Črka o je prerezana na pol, kar spominja na stare filmske kolute. V gibanju se simbol neprekinjeno kotali, kar povezuje znak z imenom Role, ki izhaja iz portugalskega glagola, ki pomeni kotaliti. Vsi tiskani elementi so bili izdelani z uporabo zlatega reza. Podoba prek številnih aplikacij izraža energijo in gibanje.

The Recognition

About the Srebrna nagrada A' Design Award

Role Primary Function: Celostna grafična podoba je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Role Primary Function: Celostna grafična podoba se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Role Primary Function: Celostna grafična podoba je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Role is a video producer agency. Its visual identity works in motion or still, it conveys energy, dynamism. It works well in all kinds of applications, including videos in which this brand can behave in motion.
Dimensions & Packaging
All project and paper pieces were madw using the Golden Ratio.
Inspiration
Role's visual identity has elements from the audiovisual poduction universe as its inspiration. The letter "o" cut in half connects itself to the old film rolls. The rectangular shape of its logo has been chosen by inspiration of this universe as well, for we see many rectangular elements, such as cameras, clapboards, screens and etc. The logo in motion connects with the name of the brand "Role", which in Portuguese comes from the verb to roll , its symbol is constantly rolling.

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Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

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