Bel Gusto Primarna funkcija: Embalaža za testenine by Olga Takhtarova

Bel Gusto Primarna funkcija: Embalaža za testenine by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

Bel Gusto Primarna funkcija: Embalaža za testenine

by Olga Takhtarova

Client: Sot F&d

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Bel Gusto Primarna funkcija: Embalaža za testenine

Bel Gusto je oblikovanje embalaže za linijo svežih testenin, izdelanih iz trde pšenice. Embalaža je oblikovana kot poštni paket, poslan iz Italije. Uporabljene so poštne znamke, poštni žigi, ročno narisane ilustracije italijanskih zgodovinskih znamenitosti in imitacija kraft papirja. Okence omogoča kupcu, da si testenine v škatli ogleda pred nakupom. Barvne proge enake nasičenosti in svetlosti ločujejo različne oblike testenin znotraj linije. Embalaža je natisnjena na PET foliji s selektivnim lakiranjem.

The Recognition

About the Srebrna nagrada A' Design Award

Bel Gusto Primarna funkcija: Embalaža za testenine je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Bel Gusto Primarna funkcija: Embalaža za testenine se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Bel Gusto Primarna funkcija: Embalaža za testenine je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.