I Love You From Afar Socialno – avtor Alvaro Gonzalez and Renato Galecio

Delo I Love You From Afar Socialno avtorja Alvaro Gonzalez and Renato Galecio je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2021

I Love You From Afar Socialno

avtor/ica: Alvaro Gonzalez and Renato Galecio

Naročnik: Inbrax

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #123514

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Barve

Dizajn

O dizajnu I Love You From Afar Socialno

Na začetku pandemije, ko so bili vsi v karanteni v Čilu, so bile vse trgovine Miniso zaprte, zato je bila za ohranjanje zaveze do svoje publike ustvarjena kampanja "Te ljubim od daleč", ki je bila v celoti izvedena spletno in je ponujala na tisoče idej za zabavo potrošnikov, medtem ko so bili zaprti doma.

Priznanje

O nagradi Bronasta nagrada A' Design Award

I Love You From Afar Socialno je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od I Love You From Afar Socialno se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. I Love You From Afar Socialno sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimenzije in embalaža: Stories, Posts, Carrousels
Oznake: Inbrax, Miniso, Chile, I Love You From Afar
Proizvodna tehnologija: Social Media, Vectorial Illustrations, Illustrator
Oblikovalski izziv: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Raziskave: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiracija: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Trajanje projekta: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patenti: Miniso, Inbrax
Člani ekipe: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Zasluge za slike: Miniso, Inbrax