La Boutique Jzn Notranja oprema slaščičarne by Millton Yu

La Boutique Jzn Notranja oprema slaščičarne by Millton Yu is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

BronastaInterier· 2021

La Boutique Jzn Notranja oprema slaščičarne

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Bronasta nagrada A' Design Award Winner in Interier Category

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Colors

The Design

About La Boutique Jzn Notranja oprema slaščičarne

Besedilo: La Boutique Jzn je notranja oprema slaščičarne v Tajpeju na Tajvanu, dokončana novembra 2019. Prostor s 68 kvadratnimi metri na sodoben način predstavlja stoletno slaščičarsko znamko. Mat zlato-roza barva nadomešča rdečkast ton tradicionalnih praznovanj ter prostoru daje mehak in umirjen značaj. Kvadratne in krožne oblike delujejo kot simboli znamke in se pojavljajo v kitajskem mrežastem vzorcu okna, obliki stropa, ukrivljenem robu pulta, vratih omar iz pletenega ratana in naslonjalih stolov ter kovinskih linijah, vgrajenih v tla.

The Recognition

About the Bronasta nagrada A' Design Award

La Boutique Jzn Notranja oprema slaščičarne je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od La Boutique Jzn Notranja oprema slaščičarne se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. La Boutique Jzn Notranja oprema slaščičarne sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.