Mazurro Embalaža za kavo – avtor 19 Poludnik Agencja Reklamowa

Delo Mazurro Embalaža za kavo avtorja 19 Poludnik Agencja Reklamowa je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2021

Mazurro Embalaža za kavo

avtor/ica: 19 Poludnik Agencja Reklamowa

Naročnik: Mazurro

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #124176

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Barve

Dizajn

O dizajnu Mazurro Embalaža za kavo

Mazurro je oblikovanje embalaže za kavo. Zasnova temelji na prepoznavnem grafičnem vzorcu, zgrajenem na črki M. Vzorec vrečkam kave daje močan in dominanten videz. Minimalistična geometrijska oblika in izraziti kontrasti pripomorejo k temu, da vrečke izstopajo na trgovinskih policah. Vzorec je navdihnjen z deli Josefa Hoffmanna, ustanovitelja Dunajske delavnice (Wiener Werkstätte), čigar preproste oblike so vplivale na zgodnji modernizem. Vrečke so tiskane s fleksografskim tiskom. Na voljo so trije okusi, vsak v svoji barvi, z belim podtiskom, ki na izbranih območjih ustvarja učinek kovinskega leska.

Priznanje

O nagradi Železna nagrada A' Design Award

Mazurro Embalaža za kavo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Mazurro Embalaža za kavo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Mazurro Embalaža za kavo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimenzije in embalaža: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Oznake: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Proizvodna tehnologija: The packaging design was printed on flexographic printer.
Oblikovalski izziv: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Raziskave: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiracija: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Trajanje projekta: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Potek delovanja: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patenti: Not applicable.
Člani ekipe: Paweł Mikołajec
Dawid Koruszowic
Zasluge za slike: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020