Milano System Modularni nahrbtnik – avtor Modula Milano

Delo Milano System Modularni nahrbtnik avtorja Modula Milano je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje modnih in potovalnih dodatkov.

ZlataDodatki· 2021

Milano System Modularni nahrbtnik

avtor/ica: Modula Milano

Naročnik: Modula Milano

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Dodatki

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Preverite status nagrade za #124206

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Dizajn

O dizajnu Milano System Modularni nahrbtnik

Milano System je modularni urbani nahrbtnik, izdelan v Italiji. Glavni nahrbtnik meri 480 mm v višino, 300 mm v širino in 170 mm v globino ter ponuja prostornino 25 litrov, ki jo je mogoče razširiti na 35 litrov. Ločene module, vključno z organizatorjem za prenosni računalnik, sidrnim modulom, modulom za vsakodnevno uporabo in modulom za pakiranje, je mogoče pritrditi na glavni nahrbtnik in jih od njega odstraniti. Magnetni zapiralni sistem omogoča odpiranje in zapiranje z eno roko. Uporabljene so tkanine, odporne proti obrabi in vodi. Dva predala in več žepov skrbijo za urejenost vsakodnevnih predmetov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Milano System Modularni nahrbtnik je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Milano System Modularni nahrbtnik se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Milano System Modularni nahrbtnik ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Milano System is a 100%-made-in-Italy modular urban backpack designed to meet the needs of global citizens.
Characterized by modularity, the Milano System can be customized by combining different modules that can be easily attached and detached from the main pack.
It is made with functionality in mind and can be customized by combining the following parts: Milano Backpack - the main pack, Laptop Organizer, Anchor, Everyday Block, Packing Block.
Dimenzije in embalaža: 480mm height x 300mm width x 170mm depth (240 when expanded)
Weight: 900gr (only the Milano backpack)
Volume: 25 L (35 L expanded)
180-degrees opening
Fully water-resistant
2 separated compartments with multiple pockets for ultimate organization
Oznake: modular backpack, Italian design, Made in Italy, backpack made in Italy
Proizvodna tehnologija: CORDURA fabrics - engineered with cutting-edge technologies to deliver best-in-class resistance to abrasion and tears.
Lorenzi fabrics - leather-like fabrics that are waterproof and highly resistant
Hypalon - high strength fabrics in the details providing an attachment of future accessories and modules.
Fidlock - innovative magnetic locking hardware
Oblikovalski izziv: The first challenge was to find an intuitive and easy-to-use modular system. We researched the military field and came up with a solution based on innovative magnetic hooks. This system allows us to offer a product that is both technical and user-friendly. The second one was building a supply chain entirely based in Italy that would balance quality and price and we successfully achieved this by finding reliable suppliers. We managed to develop the project during all the lockdowns due to Covid-19
Raziskave: We did in-depth market research to identify all the pros and cons of both modular and non-modular backpacks on the market. We also did qualitative & quantitative research with questionnaires to a group of people from different cities of Europe (who belong to our target group) to understand the needs and what they would prefer in a daily backpack both from the point of view of functionality and design.
Inspiracija: Like most people who live in the urban landscape, we spend our days living our lives at full speed. A backpack is our best companion in our dynamic life, where we carry everything we need to stay on the go. However, the variety of activities requires us to overfill them or carry multiple bags. That's how we came up with the idea of creating an ultra-versatile modular backpack, combining the functionality found in the best backpacks, with Italian aesthetics and carefully selected materials.
Trajanje projekta: The project started in January 2020 and finished in March 2021 in Milan, Italy.
Potek delovanja: Featuring Fidlock innovative magnetic locking hardware, you can effortlessly lock and unlock your backpack with one-hand management. The backpack has two compartments, three inner pockets, and one front pocket to quickly access your essentials.
While the Milano Anchor provides modularity through the magnetic system that quickly and securely attaches modules to the pack.
Člani ekipe: Alex Feriotto
Sebastian Pinotti
Nevena Pavloska
Dario Ruggeri
Gaia Venuti
Beatrice Cavalli
Chiara Penasa
Zasluge za slike: Image #1: Maurizio Costa
Image #2: Maurizio Costa
Image #3: Maurizio Costa
Image #4: Maurizio Costa
Image #5: Maurizio Costa