Fondazione Alinari Primarna funkcija: Blagovna znamka by Frush Design

Fondazione Alinari Primarna funkcija: Blagovna znamka by Frush Design is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2021

Fondazione Alinari Primarna funkcija: Blagovna znamka

by Frush Design

Client: Frush | Creative studio

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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Colors

The Design

About Fondazione Alinari Primarna funkcija: Blagovna znamka

Fondazione Alinari je celostna grafična podoba, ustvarjena za Fondazione Alinari per la Fotografia, javno ustanovo, ki je bila ustanovljena v Firencah za ohranjanje, upravljanje in promocijo fotografskih zbirk Alinari. Podoba je zgrajena okrog male črke A, abstrakcije objektiva fotoaparata, ki deluje tudi kot okvir za slike iz zgodovinskega arhiva. Skulpturalna tipografija ter črno-bela barvna paleta prikličeta svetlobo in senco. Sistem je uporabljen na tiskovinah, vstopnicah, katalogih, promocijskih izdelkih in spletni strani.

The Recognition

About the Srebrna nagrada A' Design Award

Fondazione Alinari Primarna funkcija: Blagovna znamka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fondazione Alinari Primarna funkcija: Blagovna znamka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fondazione Alinari Primarna funkcija: Blagovna znamka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile