Kairi Murakami Prenova blagovne znamke by Daisuke Kobayashi

Kairi Murakami Prenova blagovne znamke by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

Kairi Murakami Prenova blagovne znamke

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Bronasta nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Kairi Murakami Prenova blagovne znamke

Kairi Murakami je prenova celostne podobe blagovne znamke, ustvarjena za hotel na otoku Iki v Nagasakiju na Japonskem. Simbol temelji na kanjiju Ichi, katerega oblika je ena sama vodoravna črta in ki se pojavlja v imenu hotela. Črta prav tako spominja na razgled na zaliv Yunomoto, prvi pogled, ki ga gostje zagledajo ob prihodu. Logotip sestavljajo ravne črte in krogi, ki izražajo mogočno in nepozabno pokrajino. Barve uporabljajo prelive, ki spominjajo na večerni sončni zahod. Celostna podoba je bila uporabljena na oznakah avle, vizitkah in pisemskih glavah, s čimer hotel predstavlja kot drugi dom.

The Recognition

About the Bronasta nagrada A' Design Award

Kairi Murakami Prenova blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Kairi Murakami Prenova blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Kairi Murakami Prenova blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi