City Ambassadors School Tipografska Identiteta Blagovne Znamke by Tanya Dunaeva

City Ambassadors School Tipografska Identiteta Blagovne Znamke by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2022

City Ambassadors School Tipografska Identiteta Blagovne Znamke

by Tanya Dunaeva

Client: Tanya Dunaeva

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About City Ambassadors School Tipografska Identiteta Blagovne Znamke

Za vsakim ovinkom starih ulic se skrivajo zanimive zgodbe in mesto je nemogoče povezati z enim minimalnim naborom prepoznavnih simbolov. Med preučevanjem mesta ga bodoči veleposlanik na novo odkriva, kot dijak v šoli začetnico. Za konstrukcijo identitete je bila izbrana tipografska rešitev, ki temelji na principu tipografske eklektike: staronarodna pisava, prepletena s kurzivno pisavo in prepoznavnimi pisavami avantgardnih umetnikov. Barvna shema je lakonično-svetlo rdeča.

The Recognition

About the Srebrna nagrada A' Design Award

City Ambassadors School Tipografska Identiteta Blagovne Znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od City Ambassadors School Tipografska Identiteta Blagovne Znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. City Ambassadors School Tipografska Identiteta Blagovne Znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator