Zhen Hao E Embalaža za pasjo hrano – avtor Yuchen Han

Delo Zhen Hao E Embalaža za pasjo hrano avtorja Yuchen Han je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2022

Zhen Hao E Embalaža za pasjo hrano

avtor/ica: Yuchen Han

Naročnik: Ningbo Xuanmengzhi Trading Company Ltd.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #126938

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Barve

Dizajn

O dizajnu Zhen Hao E Embalaža za pasjo hrano

Zhen Hao E je serija embalaže za pasjo hrano in pasje priboljške. Zasnova izhaja iz kitajske kulture, saj so psi prikazani kot starodavni cesarji različnih starosti. Na Kitajskem so lastniki psov pogosto opisani kot uradniki, ki služijo svojim ljubljenčkom, in ta zamisel je oblikovala ilustracije. Risani psički označujejo velikostno skupino ter ločujejo majhne pse od srednjih in velikih. Različne barve ločujejo hrano od priboljškov, tako da je celotna linija enostavno razumljiva. Uporabljeni so recikliran papir, valovita karton in vrečke iz aluminijaste folije.

Priznanje

O nagradi Železna nagrada A' Design Award

Zhen Hao E Embalaža za pasjo hrano je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Zhen Hao E Embalaža za pasjo hrano se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Zhen Hao E Embalaža za pasjo hrano zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimenzije in embalaža: 28.5*21cm
20*30cm
20*36cm
23*40cm
Oznake: Dog food, Oriental style, Package Design, Cartoon Dog
Proizvodna tehnologija: Recycled paper, corrugated paper, aluminium foil bag.
Oblikovalski izziv: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Raziskave: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiracija: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Trajanje projekta: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Potek delovanja: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.