XinJiHao 10 Embalaža Za Čaj by Evan Chen

XinJiHao 10 Embalaža Za Čaj by Evan Chen is a highly esteemed winner of the very prestigious 2022 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2022

XinJiHao 10 Embalaža Za Čaj

by Evan Chen

Client: Bama Tea Co., Ltd

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
Verify Award Status for #127647

View at A' Design Award Press Release Award Badge

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The Design

About XinJiHao 10 Embalaža Za Čaj

V procesu jemanja deset let stare čajne torte, shranjene v notranjem suhem skladišču, potrošniki odprejo škatlo čaja z zlate križne črte, kot da bi odprli zlato dobo desetih let. Gorski vzorec v zunanji škatli in tridimenzionalna gorska skulptura v notranjem lončku predstavljata goro, skozi katero je šel čaj med transportom, oziroma goro, ki je rodila čaj, kar predstavlja starodavni Pu'er posoda za čaj z edinstvenim spominom.

The Recognition

About the Zlata nagrada A' Design Award

XinJiHao 10 Embalaža Za Čaj je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od XinJiHao 10 Embalaža Za Čaj se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. XinJiHao 10 Embalaža Za Čaj ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Dimensions & Packaging: 3000mm*3000mm*3000mm
Tags: logo，packaging，illustrations，graphics
Production Technology: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Design Challenge: How to combine the quality of "Black Gold Decade" with visual expression.
Research: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Inspiration: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Project Duration: The project was launched in Suzhou in March 2021.
Operation Flow: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Patents: BamaTea
Team Members: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Image Credits: BamaTea