Tsubasa.Y Integracija blagovne znamke by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
SrebrnaGrafika· 2022
Tsubasa.Y Integracija blagovne znamke
by Siwei Lai
Client: Tsubasa.y
Srebrna nagrada A' Design Award Winner in Grafika Category
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The Design
About Tsubasa.Y Integracija blagovne znamke
Tsubasa.Y je trgovina z izbrano vintage ponudbo, ki v množici oblačil iz različnih časovnih obdobij odkriva edinstven okus različnih osebnosti, nenehno eksperimentira in združuje ter ustvarja modni izraz, kakršnega ta generacija še ni poznala. Tako kot že ime Tsubasa (krilo) nakazuje, navdihuje starodavno fascinacijo k poletom med različnimi oblačili, njihovimi teksturami in zgodbami. Projekt zajema oblikovanje identitete trgovine, embalaže in tiskanih materialov.
The Recognition
About the Srebrna nagrada A' Design Award
Tsubasa.Y Integracija blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Tsubasa.Y Integracija blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tsubasa.Y Integracija blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
- Tags
- Visual Identity, Logo, Branding, graphics, printed matter
- Production Technology
- Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established. - Inspiration
- In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
- Project Duration
- The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.
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