The Heaven Lost Embalaža za svečo – avtor Chan Yiu Chung

Delo The Heaven Lost Embalaža za svečo avtorja Chan Yiu Chung je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2022

The Heaven Lost Embalaža za svečo

avtor/ica: Chan Yiu Chung

Naročnik: Tai Tung Jewellry Box Mfy.Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu The Heaven Lost Embalaža za svečo

Heaven Lost je embalažna škatla, zasnovana za dišečo svečo. Grafična tema je navdihnjena z evropsko mitologijo in prikazuje bogove, ki iščejo nekaj izgubljenega iz nebes. Ročno risana ilustracija se nadaljuje po vseh straneh škatle, kar ji daje postaran videz in kupce vabi, da škatlo obračajo. Črno-beli tisk ohranja čist videz oblikovanja. Struktura je preprosta škatla z zgornjim in spodnjim delom, ki meri 83 mm v širino, 83 mm v globino in 102 mm v višino. Škatla je izdelana iz 240-gramskega papirja Munken Lynx, nepremazanega trajnostnega papirja v naravno beli barvi.

Priznanje

O nagradi Železna nagrada A' Design Award

The Heaven Lost Embalaža za svečo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Heaven Lost Embalaža za svečo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Heaven Lost Embalaža za svečo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimenzije in embalaža: Width 83 mm x Depth 83 mm x Height 102 mm
Oznake: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Proizvodna tehnologija: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Oblikovalski izziv: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Raziskave: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiracija: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Trajanje projekta: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Potek delovanja: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patenti: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Člani ekipe: Designer: Yiu Chung CHAN
Zasluge za slike: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021