Auspicious Beast Grafični vzorci – avtor Guangzhou Kemei Commodity Co., Ltd.

Delo Auspicious Beast Grafični vzorci avtorja Guangzhou Kemei Commodity Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2022

Auspicious Beast Grafični vzorci

avtor/ica: Guangzhou Kemei Commodity Co., Ltd.

Naročnik: Guangzhou Kemei Commodity Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

9,969

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Preverite status nagrade za #128175

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Auspicious Beast Grafični vzorci

Srečna zver je serija ročno poslikanih grafičnih vzorcev za potrošniške izdelke. Serija predstavlja štiri srečonosna bitja iz kitajske tradicije: krapa, žerjava, leva in kilina, ki predstavljajo bogastvo, dolgoživost, varnost in srečo. Vsak vzorec združuje tradicionalne motive s sodobnimi elementi. Bogate barve, povzete po barvilih tradicionalnega kitajskega slikarstva, oblikujejo podobo vsake živali. Vzorce spremlja izrazita kaligrafija, napisana s črnim črnilom. Namen serije je obuditi pozornost na tradicionalno kitajsko kulturo ter deliti pozitivne želje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Auspicious Beast Grafični vzorci je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Auspicious Beast Grafični vzorci se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Auspicious Beast Grafični vzorci sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Proizvodna tehnologija: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Oblikovalski izziv: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Raziskave: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiracija: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Potek delovanja: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

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