Fragrance Gallery Primarna funkcija: Notranje oblikovanje maloprodajnega prostora by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.
SrebrnaInterier· 2022
Fragrance Gallery Primarna funkcija: Notranje oblikovanje maloprodajnega prostora
Client: SODA Architects
Srebrna nagrada A' Design Award Winner in Interier Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primarna funkcija: Notranje oblikovanje maloprodajnega prostora
Book Text: Fragrance Gallery je notranji maloprodajni prostor za blagovno znamko parfumov v Pekingu, ki obsega 314 kvadratnih metrov. Prostor je urejen kot umetnostna galerija in ne kot običajna trgovina. Vhod je zgrajen iz približno 5.000 recikliranih parfumskih stekleničk, ki tvorijo medijsko strukturo, ki podnevi in ponoči spreminja barvo. V glavni dvorani 20 metrov dolga ukrivljena površina nosi digitalne projekcije tekstur parfumov ter informacij o zgodovini in surovinah. Oblikovanje združuje vizualne, zvočne, vonjalne in interaktivne elemente ter obiskovalce vodi skozi samostojni ogled.
The Recognition
About the Srebrna nagrada A' Design Award
Fragrance Gallery Primarna funkcija: Notranje oblikovanje maloprodajnega prostora je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fragrance Gallery Primarna funkcija: Notranje oblikovanje maloprodajnega prostora se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fragrance Gallery Primarna funkcija: Notranje oblikovanje maloprodajnega prostora je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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