The Wine Barrel Classic Embalaža by Antonia Skaraki

The Wine Barrel Classic Embalaža by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2022

The Wine Barrel Classic Embalaža

by Antonia Skaraki

Client: The Wine Barrel

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #129344

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Colors

The Design

About The Wine Barrel Classic Embalaža

Oblikovalci so vinsko vedro predstavili v njegovem naravnem okolju – v sodu. Uporabili so simboliko degustacije vina (klet, sodi, pretoki) ter razbili stereotipe vina v steklenicah in oblikovali embalažo tako, da The Wine Barrel izraža kakovost vina, črpanega neposredno iz soda, ter s tem preobrnili uveljavljeno prepričanje, da lahko dobro vino obstaja le v steklenem vsebniku.

The Recognition

About the Železna nagrada A' Design Award

The Wine Barrel Classic Embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od The Wine Barrel Classic Embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si The Wine Barrel Classic Embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable and elitist hobby that can only be enjoyed within a wine expertise context.
A new wine category came up, The wine out of the box, which is the notion of moving wine from the big barrel to a smaller barrel so as to not lose its natural habitat.
Dimensions & Packaging: Carton paper, aluminium bag, plastic tap / 17cm Width 14 Height 20,6 cm depth / Hexagonal carton bag
Tags: Wine Barrel, wine, Packaging, Design, Barrel, cellar, out_of_the_box
Production Technology: TheWineBarrel was made out of cardboard and it’s easily recycleable.
Design Challenge: A fine wine isn’t necessarily a bottled wine. This was the core of the challenge; to reverse the established idea that quality wine can only exist in a glass container and to bring down the perception that good wine is an unreachable, elitist hobby that can only be enjoyed within a wine expertise context.
Research: Using creativity to democratize the art of wine tasting provided us with an amazing challenge, making the design of TheWineBarrel’s shape the highlight of this project.
Inspiration: TheWineBarrel maintains a visual representation of a wine’s natural home, while simultaneously democratizes the process of wine tasting, bringing it down from a crème de la crème ritual to a laid back evening with friends experience. Aside from its appearance, the symbol for this new, shared experience was enforced with the way the wine is served, with the use of a tap on the package.
Project Duration: The Project Started in October 2020 in Athens and is still ongoing.
Operation Flow: TheWineBarrel offers an easy to carry handle, allowing it to become a perfect gift for visiting friends or family, while its tap makes serving as simple as pouring water on a glass.
Team Members: Greative Director: Antonia Skaraki
Art Director: Andreas Deskas