Fly By Jing Embalaža za začimbe by Fly By Jing is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.
BronastaEmbalaža· 2022
Fly By Jing Embalaža za začimbe
by Fly By Jing
Client: Fly By Jing
Bronasta nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
- Verify Award Status for #130534
The Design
About Fly By Jing Embalaža za začimbe
Fly By Jing je oblikovanje embalaže za sečuansko čili omako, ki se prodaja v stekleni kozarci. Zasnova izhaja iz tradicije, hkrati pa je prilagojena sodobnemu načinu prehranjevanja. Izrazita barvna paleta in neposreden ton komunikacije ločita embalažo od drugih omak na trgu. Dolgi, tekoči stavki, natisnjeni na etiketi, opisujejo znamko in jo bralcu razčlenijo na razumljiv način. Zasnova odraža vrednote in namen znamke, ki črpa navdih iz okusov mesta Chengdu in njegovih majhnih lokalnih gostiln.
The Recognition
About the Bronasta nagrada A' Design Award
Fly By Jing Embalaža za začimbe je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Fly By Jing Embalaža za začimbe se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Fly By Jing Embalaža za začimbe sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.
- Dimensions & Packaging
- W 6mm x D 6mm x H 8.5mm, glass jar
- Tags
- Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese
- Inspiration
- The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.
- Team Members
- Founder: Jing Gao
Head of Brand: Jazlyn Patricio-Archer
Designers: DayJob Agency - Image Credits
- All images / Photographer / Maria Be
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