RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke by Shenzhen Hongrui Biological Technology Co., Ltd.

RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke by Shenzhen Hongrui Biological Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2022

RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke

by Shenzhen Hongrui Biological Technology Co., Ltd.

Client: Shenzhen Hongrui Biological Technology Co., Ltd.

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #130557

View at A' Design Award Press Release Award Badge

Colors

The Design

About RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke

RedDog Adult Pet Food je oblikovanje embalaže za novo formulo osnovne hrane za mačke in pse. Vizualno središče embalaže nosi rimsko številko 1, ki simbolizira novo vsebino in nov začetek. Poenostavljene podobe živali prikazujejo, ali je hrana primerna za mačke ali za pse. Močan kontrast barvnih tonov izboljšuje vizualno prepoznavnost. Embalaža je osemkotna zaprta PET vrečka tipa doypack z zapiralno sponko, kar omogoča večkratno odpiranje in ponovno zapiranje vrečke. Namen oblikovanja je okrepiti prepoznavnost blagovne znamke in izpostaviti kakovost izdelka.

The Recognition

About the Bronasta nagrada A' Design Award

RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. RedDog Adult Pet Food Embalaža za hrano za hišne ljubljenčke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.
Dimensions & Packaging: 95*130*40mm
60*90*25mm
Tags: Food packaging, Image identification
Production Technology: The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.
Design Challenge: The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.
Research: New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.
Inspiration: Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.
Project Duration: The project was established on June 25, 2021, and the final form was determined on July 9, 2021.
Operation Flow: Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.